I went to Kure market in Minna, Niger State in search of plantain, but I was marveled at what I saw. sincerely, I couldn’t find the species of plantain that is common in the East and southern part of the country.
The picture of malnourished plantain I saw reminded me of something, An event my brain has decided to store carefully. and it’s always evergreen in my memory.
I remembered a memorable festival I witnessed when I visited PortHarcout city last two years. The Bole food festival,
let’s talk about Bole food festival guy
what is bole
Bole,is a street food popular in the Niger Delta region, is made from plantain: roasted and served with pepper sauce and roast fish or chicken, or with yam or potato. Bole is also popular in western Nigeria, where it is served with groundnuts.
… so what about Bole food festival all about
The Bole Festival in Port Harcourt is an annual gathering initiated to encourage (and demonstrate) the rich and special preparation of Bole, an indigenous delicacy.
What actually happens during this festival
This gathering is surrounded by other obvious side attractions, such as shows, music, comedy, food contests, fun, and games, to name a few.
People dance till they are exhausted as indigenous artist are there for maximum entertainment
There are shos and games, keeping people busy while they enjoy their bole.
The best part of this funfair is that it connects people from different places together
How beneficial is this festival
It creates an avenue to promote indigenous artists
The likes of Dandizy, Skyb, Soul Plus, Legendary Suni, Kella Kay, August Chuks, Tchella, Siki, LAYE, Desmond, and the host of other artists from Port Harcourt represented their clan so well and made the event more colorful with their music and presence
Marketing opportunities
There are usually a variety of food exhibitors showcasing and selling diverse display of Bole (plantain) and fish. For local street food vendors, there are free vendor spaces, providing them with opportunities to attract customers and sales.
The organizers provided free vendor space at the start of the first edition of the Bole Festival in 2016 as a way to give back and inspire local street food vendor
The idea was to give them an opportunity to showcase their creativity with the Bole, They attracted customers which increased their monthly sales by over 200 percent on the day of the festival.
The festival now provides small and medium-sized enterprises with over 200 stall spaces to showcase and sell their items on the day of the event.
Strong online interaction
The Bole festival has also encouraged and built a strong and interactive online community for food lovers.
The pages on different social media, to a larger, extend facilitated, the turn out of the last edition of this funfair
Promotion of culture
Food is part of a culture, thus, this festival promotes their culture by bringing to public awareness, their unique method of preparing plantain
It profitable
This event witnessed about eight thousand attendees in 2019. Entry into the festival ground was pegged on an access fee of ₦1,000 per head.
We already know what 8,000 attendees will amount to if you do the maths
Currently, Rivers state GDP stands at $16,749 and with an event such as this, the net worth of the city would definitely skyrocket.
both the organizers and government profits from this festival
have you attended this festival before?
tell me about it
Best of luck!!!
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